Blog
Notes on eating to a plan
Why fixed menus beat tracking, what the protein research actually supports, and the engineering decisions behind the app — including the ones that started as bugs.
We built a good food logger, and it still did not work
Logging was never the bottleneck. Deciding was. Here is what the data from our own app told us, and why it ended the product.
ReadWhy eating the same thing works better than eating well
Variety is the thing people think they need and the first thing they abandon. The case for a boring menu, and the two places it genuinely fails.
ReadHow much protein do you actually need?
The honest answer is a range, and most of the precision people chase inside it does not matter. What the evidence supports, and what to do with it.
ReadProtein first — but the calories still have to add up
Why we count calories from macros rather than from a food label, and the bug that taught us to.
ReadIs your app’s protein goal accurate? Probably not, and it matters less than you think
Every app gives you a number. They disagree with each other by 60 grams. What is actually going on, and why the number is not the problem.
ReadProtn in one line
Tell it your macro targets and the foods you actually eat. It builds a week of meals that hits them, and you tick them off. First plan free.